A lot of my clients are getting marketing calls from companies pointing out that their website does not look good on a mobile phone and claiming over 50% of visitors to sites are now on a mobile.
I decided they may have a point and decided to research the impact on my clients.
What Did I Discover?
I discovered about 30% of visitors to all sites I have Google Analytics for are now from mobile phones. Some sites just don’t look right on a mobile phone but great on laptops, PC’s, Tablets & Televisions.
Further research showed that mobile visitors are not great readers they just want to find then call, email or order quickly.
There are a few sites you can test what your website looks like on a phone including.
Thus concluding a mobile website version should be;
- Brief and concise.
- Look right on a mobile.
- Ease of email or phone direct by 1 click.
- Linked to social networks effectively.
- Also have the option to browse the full site if required.
My Next Steps With Mobile Website
I have created a mobile phone redirect for my computer repairs website, this is to test and monitor effect on trade and traffic.
For my content sites, looking into mobile content specific adverts.